By marketing the 'Easter Bunny Hunt' on social media (Facebook, Twitter and Instagram), the public were invited to win prizes by simply finding and clicking on the disguised golden rabbit hidden on one of the Emperor's Palace website pages.
Concept design • Photoshop manipulation • 3D design & animation • Motion graphics
Another feature of the campaign proposal was to integrate a fully functional 'spin and win' gaming component to the existing website. Unfortunately this feature had legal obligations the client wasn't prepared to risk.
3D animation proposal.